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Helping You Navigate the World of Skincare In 2020, London-based Pharmacist Mahmoud Metwally founded Skin Pharmacy in response to a growing trend he had noticed in the skin care industry. He saw that many people were wasting money on ineffective and expensive products that didn't benefit their skin's health. They were getting skincare advice from advertisements on social media, and well-intentioned friends and family, instead of trained professionals, and weren’t seeing the results they so badly wanted.